Our mission is to make the world smile. We offer a wide range of innovative, high-quality toys and nursery products that kids love and parents ask for by name. We never take for granted the role our products play in the lives of children and families. We want to earn your trust and loyalty by manufacturing high-quality products that deliver safety, value, and a little magic.

Our vision is to grow globally by building trust, spreading a little magic, and caring enough to go the extra mile.


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