WE AT SWAROVSKI OPTIK WANT TO INSPIRE PEOPLE TO LOVE AND CARE FOR NATURE.

SWAROVSKI OPTIK is a family firm, with strong roots in Tyrol, an area of exceptional beauty, and considers it its duty to care for the environment, protect nature, and preserve biodiversity. The love of nature has always inspired us. What we want is for people to discover the world’s beauty with the eyes of the hawk and be able to enjoy those precious moments. The joy of observing nature enriches our life. It allows us to draw strength and inspiration from these ever so fleeting, yet unforgettable moments.

WHY WE EXIST - OUR PURPOSE

SWAROVSKI OPTIK inspires people to love and care for nature. Our premium products sharpen the senses so that everyone may perceive the ever-present beauty of nature - and understand the need to protect it. We kindly invite you to let yourself be enchanted by the preciousness of the moment, so that you may fall in love with Mother Nature again. 

OUR VISION - SEE THE UNSEEN

SWAROVSKI OPTIK brings people closer to the preciousness of the moment and shares with them the joy of observing and the fascination for the beautiful and hidden. The world belongs to those who can see beauty. Experience the moment.