The company was born on the banks of the Neva River in 2010, when two friends have recently become fathers experienced firsthand how it is difficult sometimes to find quality goods for children at a reasonable price. Awareness of this issue soon developed into a belief that it can and should be solved on their own. This solution has grown in the development and creation of own high-quality products. Today ROXY-KIDS products have found the response and understanding in the hearts of many mothers and fathers.