At JOBY we believe in creation as an act of creativity. Since the very first day, when we were founded in the San Francisco Bay Area, we’ve always designed mounts, cases, lights, stands, and grips with a user-centric approach. We’ve always tried to create functional yet playful, innovative yet easy-to-use products. Today, we keep building our legacy, shaping the content creation world day after day. We’re always there for those who care for what they create, those who always go the extra mile, those who dare to be bold, those who want to leave a mark with their content. And, of course, those who want to have fun along the way. If you're that kind of creator, we stand by you. Because in the end the world is what we make of it, and together we can make it better - one post, vlog, story at a time.

We believe that great design starts with a user-centric approach, is functional yet playful, and enhances people's lives. Our brand has a strong and loyal following of customers who are passionate about both innovative design and functional performance. In 2017, JOBY was acquired by The Vitec Group, an innovative manufacturer and distributor of photographic accessories from major brands including Lowepro, Manfrotto, Gitzo, and more.