TRUâ€‘INFRARED™ TECHNOLOGY CHANGES THE GRILLING GAME
In 1948, Charâ€‘Broil brought one of the first charcoal grills to market. In the years that followed, we’ve introduced innovations that are now standard among modern grills. And with products like The Big Easy® Oil-Less Turkey Fryer and our TRUâ€‘Infrared™ Cooking System, the evolution continues. While we can’t take credit for the cookout, we have been making cookouts better since Day 1.
For decades, we've been innovating to make grilling easier and more affordable so that friends and families can gather together and make wonderful memories. In fact, our greatest triumphs are rooted in backyards across America. As we look ahead, our mission is to continue to improve outdoor cooking for everyone, everywhere.
Charâ€‘Broil® gave America one of its first charcoal grills at a time when outdoor cooking was not common. This new opportunity for leisure quickly turned to grill into a backyard tradition. From that moment to this day, Charâ€‘Broil® continues to raise the bar with more firsts, including portable grilling, electric grilling, and gas grills with electric ignition.
Charâ€‘Broil has been America's favorite grill brand since 1948, somehow it feels like we're just getting started. Maybe it's because we know that making our products better make your cookouts better. And that's all the motivation we need.